Welcome to Bonafide Advisory

Simplify the complexities of Group Benefits. 

We help successful businesses get more from their Benefits Plan, increasing employee satisfaction and retention.

4.9 out of 5 stars from 47 reviews
4.7/5

Empowering Businesses with Tailored Group Benefit Solutions

At Bonafide Advisory, we believe your business thrives when your team does. Our proven Bonafide Foundation process helps to break down employee benefit complexities and aid in tailoring a strategy that is effective, compliant, and future-proof.

What sets us apart is our dedication to service and expert advice. From in-person presentations to individual meetings, we act as your brand ambassador, enhancing employee engagement and financial literacy while protecting your business from costly mistakes.

A smiling woman in a black blazer sitting at a desk, pointing at a computer screen while a man stands behind her looking at the screen.

Where group benefits partnerships are redefined as approachable and transparent.

Group benefits can be confusing, time-consuming, and costly if not managed correctly.

At Bonafide Advisory, we are your trusted partner, helping you maximize the impact of their benefits programs while reducing stress, cost, and administrative burdens.

Past

With Bonafide

Bonafide Foundation

Exclusive no-nonsense guide of best practices as it relates to Group Benefits, including Human Resources, Taxation, and more.

Taxation

We are committed to sharing creative best practices in overall business and personal tax strategy.

Liability Mitigation Items

Employers have a general obligation or duty to ensure that the health and safety of every person.

Free HR Support

Empower your business with proactive HR tools and expert advice to handle any HR situation with confidence.

Administrative Items

The role of the Plan Administrator is an all-encompassing administrative (hosting) role to the overall employee experience.

Privacy & Confidentiality

This privacy veil works in everyone's best interest.

Employee Engagement

Education, Communication and Guidance to ensure each individual comprehends the benefits and accessibility to their own financial advice tailored for them and their family.

Why Choose Us?

We focus on building team confidence through strategic education, not just products or pricing. Our personalized approach offers accessible relationships and deep industry knowledge, empowering your team for lasting success. Unlike conventional, impersonal solutions, we provide tailored support that drives confidence and performance.

Successful multiethnic business people presenting analytical report while working together in office
Two businessmen collaborating at a modern office table, reviewing data on a tablet and a laptop with charts spread out in front of them.

An enhanced group benefits strategy drives value, not price.

Join the many businesses that have partnered with Bonafide Advisory for tailored solutions and expert guidance. Sign up for our Wealth Worthy Minute for quick, actionable insights, and let us help you navigate the complexities of employee benefits with confidence.

Already Have a Benefit Plan?
We Can Help You Optimize It!

You’ve worked hard to put a benefit plan in place. That's a great start.

While you may already have a benefit plan, there are opportunities to optimize its effectiveness—whether through DEI effectiveness, improving employee satisfaction, ensuring compliance or strategic cost allocation and reduce benefit plan liability. Our role is not to replace your plan, but to enhance it by bringing fresh insights, strategic advice, and ongoing support. With us as your engaged advisor, you’ll always have a proactive partner to help you navigate these changes.

Seamless Integration with Your Current Plan:

Adding us to your team doesn’t require overhauling your existing plan. All it takes is a simple engagement letter to formalize our advisory role. From there, we seamlessly integrate into your existing process, offering recommendations and insights that align with what you already have in place.

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Next Steps...

Introduction & Engagement

Schedule a Connect

Our Process

The Bonafide Foundation
Needs, Goals, Tax, Admin, Liability, Decision, Reporting & Renewals.

Service

Extension of your Team
Engage Employees, Communication, Annual Presentation Dates & Individual meetings

Save time and
book a call with us.

Have a glance at the calendar to the left and select a good time for you.

Our Experience Is Your Advantage

Hear what our incredible customers have to say!

When we moved to Bonafide Advisory, we were managing a benefits plan for 103 employees. The team at Bonafide changed the way we viewed liability, our HR manual, taxation, and several other aspects of our benefits strategy. One of the most valuable aspects has been the access to free HR support—something we’ve leveraged several times already to navigate tricky employment situations over the phone. Bonafide gave us the confidence we needed in a benefits partner. With their ongoing guidance, we feel well-supported in every aspect of our benefits and HR management.

Trish Seens
HR Manager

Bonafide Advisory simplified the complexities of group benefits for us. Their step-by-step guidance ensured that our business stayed compliant while maximizing employee satisfaction. We couldn’t be happier with their service!

Herman Miller​
COO

The Bonafide Foundation approach made a huge difference for our company. Their personalized strategies helped us save on taxes and avoid costly mistakes. We finally feel confident in our benefits plan.

Isabel Gabalis​​
CEO

Bonafide Advisory’s ongoing support has been invaluable. They’re always there to answer questions and keep our plan optimized as our business grows. Their service is unmatched.

Jennifer Poloni
Office Manager

Bonafide Advisory simplified the complexities of group benefits for us. Their step-by-step guidance ensured that our business stayed compliant while maximizing employee satisfaction.

Will Wiebe
President

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